From offcuts to beautiful new beginnings
At Naturalmat, we believe in responsibility beyond comfort. ReNew™ is our latest groundbreaking initiative — a circular project turning upholstery offcuts into beautiful, durable fabric.
We’re proud to be the first furniture company in the UK to launch this type of closed-loop manufacturing, continuing to lead the way in sustainable design.
Every piece of fabric that enters our workshop has value. With ReNew™, we create that value by creating something completely new from what would otherwise be discarded. This is not downcycling; it’s a revival of materials, preserving their quality and enhancing their purpose.
In collaboration with textile recycling pioneers IINOUWIO (“It Is Not Over Until It Is Over”), we transform our production remnants into an incredibly soft, sturdy upholstery material with a sustainable story to tell.
“It’s not just recycling — it’s reimagining. Every thread has potential.”
— Dr John Parkinson, IINOUWIO
Order a free sample of ReNew™ for your next bed, headboard or bed base.
How ReNew™ comes full circle
Collect: saving our offcuts
From every upholstered bed base and headboard we craft, cotton and linen fabric offcuts are carefully saved and baled together, ready to begin their journey towards renewal.
Transforms: sorting, shredding, spinning
The bale is sorted by colour, shredded into fibres, and blended with pre-consumer wool and cashmere offcuts. This creates a beautiful neutral-toned yarn, naturally achieved without the use of dye.
Create: from thread to fabric
Our bespoke yarn is threaded into looms to create a classic basket weave, producing a very soft, charmingly speckled upholstery fabric designed for comfort and longevity.
Return: back to Devon
ReNew™ fabric makes its way back to our Devon workshop, closing the loop by returning as a new upholstery material for our handcrafted beds, bed bases and headboards.
