Why We Don’t Take Part In Black Friday

Why We Don’t Take Part In Black Friday

Our ethos of craft, longevity & sustainability is completely at odds with Black Friday, which encourages impulse buying and over consumption. There’s too much waste in the furniture industry as it is, and we don’t want to contribute to this.

At Naturalmat, our focus is on using the finest natural & organic fibres to handcraft the most comfortable and long lasting beds & mattresses we possibly can. A Naturalmat mattress will last a good ten years, at which point, thanks to our Mattress for Life Initiative™, it can be refurbished and given a new lease of life. It will quite literally last you a lifetime.

So, there will be no hefty discounts during the Black Friday/Cyber Monday period. You can get 5% off your first order by signing up to our newsletter in the footer below, and we offer a 45-night Sleep Promise, free delivery & assembly and a 10-year guarantee on all beds & mattresses.

If you have any questions, please get in touch, our team would be delighted to help.

0208 090 2845

Explore our Re-Covered Collection

One of the goals of our Sustainability Strategy is to reduce waste and create a fully closed loop mattress service. It’s therefore hugely important to us that any pristine Naturalmat mattresses which are returned under our Sleep Promise are found a new home where they can be used for years to come.

When a mattress is returned under our Sleep Promise, we bring it back to our Devon workshop and conduct a thorough quality check. In doing so, we remove and recycle the old mattress cover and replace any compressed fillings as required. We then put a brand new cover on, which is tape edged and tufted as normal - hence the name Re-Covered Collection!

Our Re-Covered mattresses are available at a 25% discount compared to their full price. T&Cs apply.

Shop the Re-Covered Collection